Restaurant social media in India works when the caption matches the board: festive menus, real INR prices, hours, watermarked plates, and Google review replies. Pixipie is an AI marketing platform for small businesses that helps you plan, create, automate, and publish social content—and reply to Google reviews—from one dashboard. This post is the kitchen-and-front-of-house calendar. Country festive context: AI marketing for Indian small businesses.
A guest who saw a ₹299 thali online and a ₹499 card at the table will not come back and will write the review you then ignore. Social is not a second menu. It is the same menu, earlier.
Daily “mouth-watering” stock photos with no city, no price, and no hours. Then a festival week of ten identical greetings. Followers mute. Delivery apps already shout. Your job on Facebook and Instagram is to say what is true tonight in Gota or wherever you actually cook.
Rules:
Park this on the weekly social media planner:
Draft in the AI Post Creator with a manager brief: “Educational or menu. Price ₹X if current. City [area]. CTA call/WhatsApp for tables. No fake 50% off.” Edit like you edit a chalkboard. Local hook language: local SEO captions.
Hashtags after the caption: hashtag generator. Sketch festival lines in festive post ideas, then schedule on the Content Planner.
Diwali 2026 (around 29 October), Holi, Eid, and regional festivals change covers and hours. Start a dated mix two weeks out—the Diwali social media campaign is the 14-day skeleton. Swap keratin for a festive thali:
A 14-day campaign without spam on AI Campaigns (Solo and above) can hold those slots with email review ~six hours before publish. Kick Starter is for setup and the planner—14-day Kick Starter.
Store plate photos and the logo in the media library. Apply the mark every time. Two restaurants can share a template; they should not share an identity.
Wait, spice, AC, parking, and “bill higher than Instagram” show up on Maps. Reply every week with Google review reply scripts and the review replies queue. Thank the specific dish. Apologise for a real miss. Take the argument to a phone number. Do not name a waiter in public.
The pass photographer can be anyone with a phone and daylight. The approver must know today’s board. If the chef changed the thali at 11 a.m., the 1 p.m. scheduled post is wrong—pause it. Campaign review email is there for that. Do not let a marketing intern “make it more exciting” by adding a percentage the POS will not honour.
Shoot before service when possible. Steam and oil look better than a half-eaten plate. Do not use another restaurant’s photo. Do not use a celebrity still. Store three honest plates in the library and rotate; that is enough for a month if the captions carry new facts (hours, festival, last order).
LinkedIn is optional unless you run catering or corporate tiffins. If you use it, write like a supplier, not a Reel. Delivery apps are not Pixipie features; do not promise in-app ads or WhatsApp broadcasts from this dashboard. Publishing is Facebook Pages, Instagram professional accounts, and LinkedIn. GBP is replies only.
Coins and plans: PixiCoins, pricing. Automation basics: social media automation.
If a festival menu sells out, edit or pause the remaining slots the same afternoon. A post that still promises a dish you cannot plate is worse than a quiet feed. Guests screenshot stories; the board has to match what they saved.
The restaurant that wins the next festival is the one whose caption matches the board. Start Kick Starter, load today’s prices and hours, watermark the next plate, and approve before the post leaves the pass.
The dish you are actually cooking, the printed price, hours (especially festivals), and how to reserve. Watermark the plate. Skip stock thalis and invented ‘50% off Diwali’ banners.
At least two weeks before Diwali, Holi, or Eid if hours or a special menu change. Put dates on the planner first; then draft captions. Morning-of greetings miss the reservation window.
Yes, weekly. Thank specific dishes, apologise for real misses (wait, AC, parking), and take fights to a phone call. Do not blame named staff in public.
No. The owner or a manager who knows the board prices should approve. Start free on Kick Starter at app.pixipie.com/signup.