Last updated: July 16, 2026
Pixipie ("Pixipie," "we," "us," or "our") is an AI-powered marketing automation platform operated by Pixipie.
This Privacy Policy explains what information we collect when you visit pixipie.com, sign up for or use the Pixipie platform (app.pixipie.com), and how we use, share, retain, and protect that information, and what rights you have over it.
By using Pixipie, you agree to the collection and use of information as described here. If you do not agree, please do not use the Service.
| Category | Details |
|---|---|
| Account data | Name, email address, business/brand description, and password, when you sign up or join our waitlist. |
| Payment data | When you subscribe to a paid plan, billing details are collected and processed by our payment processor(s) — currently Razorpay and/or Cashfree. We do not store your full card, UPI, or bank account numbers on our own servers. |
| Content you create or upload | Prompts, brand voice inputs, images, drafts, and any other material you enter into Post Creator, AI Campaign, Pixi Copilot, or Media Library. |
When you connect a social account (Instagram, Facebook, LinkedIn, X/Twitter, etc.) via Social Connecter, we collect and store OAuth access/refresh tokens and basic public profile information (username, profile picture, user ID) strictly to publish and manage content on your behalf. We do not collect your social media password.
A WhatsApp-based Chat Agent is planned for a future release and is not yet available to users. Once launched, it will operate exclusively through the official Meta WhatsApp Business Platform API, and this Privacy Policy will be updated before launch to disclose exactly what message data is collected, how long it is retained, and how it is used — with advance notice given to users. We do not currently collect or process any WhatsApp message data.
| Category | Details |
|---|---|
| Usage data | Pages visited, features used, timestamps, click/interaction logs. |
| Device & log data | IP address, browser type, operating system, device identifiers, crash and error reports. |
| Cookies | Session cookies (authentication), preference cookies, and analytics cookies. See Section 6. |
This section exists because it matters more for an AI product than almost anything else in this policy — please read it carefully.
| Topic | Details |
|---|---|
| Generating output for you | When you use Post Creator, AI Campaign, Pixi Copilot, or Chat Agent, your prompts and content are sent to our AI infrastructure and/or third-party AI providers (e.g., OpenAI, Google, Groq, xAI, Anthropic) solely to generate a response or output for your account. |
| No training on your content by default | We do not use your prompts, drafts, or WhatsApp conversations to train or fine-tune any shared or foundation AI model, whether ours or a third party's, unless you explicitly opt in to a feature that says otherwise. If this changes in the future, we will notify you and require a separate opt-in, not silent inclusion via a Terms update. |
| Your ownership is not affected | Using our AI tools to generate content does not transfer ownership of your underlying brand information, prompts, or resulting content to us or to any AI vendor. |
| AI output can be wrong | AI-generated content may occasionally be inaccurate, generic, or resemble existing third-party material. You are responsible for reviewing content before publishing it — see our Terms & Conditions, Section 4. |
We do not sell your personal data. We share it only with:
| Recipient | Details |
|---|---|
| Service providers / subprocessors | Hosting providers, payment processors (Razorpay/Cashfree), analytics providers, and AI infrastructure providers named in Section 3 — each bound by confidentiality and data-processing obligations. |
| Social / messaging platforms | Meta (Facebook, Instagram, WhatsApp), LinkedIn, X, and others, strictly to carry out actions you request (e.g., publishing a post). |
| Legal requirements | Where required by law, regulation, court order, or to protect rights, safety, or property. |
| Business transfers | If Pixipie is acquired, merged, or sells assets, with notice to you before your data is transferred. |
We use cookies and similar technologies to authenticate sessions, remember preferences, and understand product usage via analytics tools. You can control cookies through your browser settings; disabling some may limit functionality.
| Data type | Retention |
|---|---|
| Account data | Retained while your account is active, or as needed to provide the Service. |
| OAuth tokens | Retained until you disconnect the social account or delete your account, whichever is earlier. |
| AI prompts and generated content logs | Retained for up to 12 months to allow you to access your generation history, after which older entries are automatically deleted. |
| Usage / log data | Retained for up to 24 months. |
| After account deletion | Personal data is deleted within 30 days across our systems, except where we are legally required to retain it longer (e.g., financial/tax records) or where retained solely in internal audit/security logs for fraud prevention. |
Pixipie is operated from India. If you access Pixipie from outside India, your information may be transferred to and processed in India or other countries where our service providers operate, which may have different data protection laws than your home country. We take reasonable steps to ensure your data is protected consistent with this Policy wherever it is processed.
Depending on your location, you may have the right to:
To exercise any of these rights, email hello@pixipie.com. We will respond within a reasonable time and in any event within the timeframe required by applicable law.
We use industry-standard safeguards — encryption in transit, access controls, and secure hosting — to protect your data. No system is 100% secure; please also use a strong, unique password and enable any available account security features.
Pixipie is a business tool and is not directed at, or intended for use by, anyone under 18 years of age. We do not knowingly collect personal data from anyone under 18. If you believe a minor has provided us data, contact us at hello@pixipie.com and we will delete it.
We may update this Privacy Policy from time to time. Material changes will be notified via email or an in-app notice before they take effect. Continued use after changes take effect constitutes acceptance.
Email: hello@pixipie.com
Our whole team works remotely — we don’t have a walk-in office. Reach us anytime at hello@pixipie.com.
Last updated: July 16, 2026